Resume

Professional Summary

Sydney Clayborn is a marketing professional with over six years of experience growing many organizations' brands through creative digital campaign strategies. Her experience in marketing covers many arenas, specifically lead generation, copywriting, email marketing, social campaigns, press release curation, media monitoring, release curation, media monitoring, media management, video campaigns, and much more. Throughout her professional and educational experience, she worked in various environments, from agencies to in-house marketing teams. Sydney thrives in collaborative, fast-paced, organized environments.

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Skills

Content Strategy Writing Social Media Management Branding
Graphic Curation Promotions & Events Video Production Microsoft Office Creative Initiatives Conversational Spanish Social Media Management Tools

Adobe Software

Work Experience

Novmember 2022 - Present

Content Writer - Nutex Health, INC.

Created and managed a schedule for publishing blog articles and press releases for over 21 hospital facilities to increase brand awareness in local communities. The published website content saw an overall increase in monthly page views from 2 to 3 to an average of 12.
Reviewed and edited all facility's digital and traditional marketing assets for spelling, grammatical, content, and brand errors. This process helped eliminate the multiple rounds of edits from the different stakeholders, allowing material to be published and printed faster.
Developed a creative and strategic email marketing campaign unique to each hospital facility to increase engagement with over 400 previous patients at each. The email campaign featured monthly emails, quarterly newsletters, and internal communications. The emails saw an average open rate of 40%, which is reflected in the overall increase in admitted patients.

April 2022 - June 2022

Marketing Copywriter - CXRE, LLC.

Collaborated with the investment sales team to curate weekly press releases to expand brand awareness in the industry.
Conducted a complete website audit and blog revamp for the organization's 50 blogs. The rewrite of the blogs saw SEO efforts increase with 40% new visitors to the site.
Implemented video campaigns through the organization's LinkedIn account. The Intern video series saw high engagement rates of 10+ shares. Also, the organization saw an increase in intern applicants.

March 2021 - November 2022

Marketing Copywriter I - SNR Creative

Collaborated with a skilled and developed marketing team on projects for different clients, supplying support on all things copy: blogs, email campaigns, website content messaging and development.
Developed dual creative email and social media campaigns for clients to organically grow there following and subscriber contacts.
Increased engagement for client’s current community by implementing a optimally re-designed newsletter that saw the open rate go from 19% to 32% and the click-through-rate 15% to 23% in two months.

March 2020 - March 2021

Digital Demand Executive - SEIDOR USA

Created and managed a Google Ads campaign centering around the company and its product ManageClean drawing in leads transferring to clients.
Develop and manage the digital marketing plan surrounding the solution Quickscreen including email campaigns, social media campaigns and running weekly webinars with partners to attract leads.

April 2019 - December 2019

Texas Bowl Intern/Battle Red Stampade - Houston Texans

Assisted in event and game-day operations, and promotions for largest college bowl game in Texas, The Texas Bowl, reaching goal of 65,000 attendees.
Executed promotional efforts by collecting emails to build database and grow attention to Texas Bowl Game Day.
Assisted at Texans’ sponsored events such as Play Safe Mom’s clinic by providing customer service to over 60 women.

October 2018 - January 2019

Freelance Communications Specialist/Intern - Superpowher Podcast

Implemented in house video and audio editing of the weekly podcast by inputting graphics, adjusting audio levels and, leading to

cost savings from having an outside editing service and quicker output.
Developed social media and website management plan that consisted of content and graphic creation and scheduling of post, to

grow podcast audience. This led to growth of podcast subscribers to 3,229 and podcast viewers from 144 to 607.
Coordinated a promotional plan to build brand awareness through social media graphic creation, with the use of imagery, for the

opening of the podcast shop.
Executed an email marketing campaign to engage with customers with promotional offers after the opening of the podcast shop.

Connected customers of the shop with the podcast social media, overall promoting sales and growing followers, while keeping the audience engaged.

July 2018 - September 2018

Copy Editor - American Institute

Evaluated nationwide state assessment, in English and Spanish for preparation of the next testing year. Produced over 12,000

edits on the assessments with a small team of three.

October 2017 - May 2018

Marketing Associate - LINK Strategic Partners

Oversaw media coordination for the client, WTEF’s annual million-dollar Tennis Gala, with curation of press releases and media

outreach. The event gained full coverage by NBC 4.
Spearheaded a social media plan for the GALA, with creation of content from post, graphics, ads, live tweeting/recording and

media outreach. An increase in ticket sales and record-breaking auction earnings were met.
Enhanced LINK’s video editing process, by bringing in house video editing to the firm, leading to cost savings from having an

outside editing service. Boosted LINK’s appeal to clients, offering them a new way to broadcast content.
LINK gained a new client, to lead social media efforts, with video content as the main focus.

Education

2019-2020

UNIVERSITY OF HOUSTON, C. T. Bauer College of Business

2023-2023

HOWARD UNIVERSITY, Cathey Hughes School of Communications

Bachelor of Arts in Journalism

Summer 2015

UNIVERSIDAD DEL MAR; Study Abroad

Intensive five-week study program immersed in the Spanish language and culture in Oaxaca, Mexico.